Competing with Giants: Doing More with Less

November 24, 2016

November 25, 2016

Lagos, Nigeria



Event Description


This training helps Small and Medium Scale business owners and top executives from emerging markets to gain a clearer picture of the options they have as they compete with much larger local and international competitors, in an increasingly global marketplace.


At the end of the 2-day training programme participants will develop knowledge and skills that will enable them:

• Assess their industry and gain a better understanding of their market

• Determine their own strengths, weaknesses and overall competitive position

• Define the strategic options for SMEs to compete effectively with the big players

• Formulate and execute appropriate strategies and tactics for growth.

• Grow their businesses and establish their brands for sustainable growth

• Lead their businesses in a competitive environment


• Effect of Globalization on SMEs

• Nigerian Macro-economic analysis and forecast

• Industry and market analysis

• Challenger competitive strategies

• Challenger Marketing and sales strategies

• Business model design for superior market performance

• Flawless execution as a source of competitive advantage

• Taking advantage of “smallness”

• 2 Case studies

• Group discussions

Target Audience: Business Owners/CEOs, SME Executives, Business Start-ups, Entrepreneurs and Aspiring Entrepreneurs.

Fees: N75,000 (VAT Inclusive)

Class Size: 30-40 participants

Date: 24th – 25th November, 2016

Time: 9.00am -3.00pm

Venue: Lagos

For further information, please call Wale (0806-8312224) or Ola (0902-1279753) or by Email at

For further information, please call Wale (0806-8312224) or Ola (0902-1279753) or by Email at

Contact Information

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